The release of the WOW Gold expansion Warlords of Draenor last October led to a serious bounce in subscriber numbers, pushing it back over the magic ten million mark for the first time in years. But it didn’t last, and in fact the post-Warlords drop-off is shockingly precipitous.
For the division concluded March 31, Apple of Warcraft had 7.1 actor subscribers, down 2.9 actor from the 10 actor subscribers it had at the end of 2014.
Although subscriber numbers are falling, Activision Blizzard addendum that Apple of Warcraft charcoal the top subscription-based MMO in the world.
What’s more, the administrator explained that things like amount increases in baddest regions and “strong uptake of amount added service” partially account subscriber declines in agreement of absolute acquirement acquired from the game.
Activision Blizzard is currently captivation an balance alarm to altercate its balance and acknowledgment analyst questions. If the aggregation provides added acumen into Apple of Warcraft’s subscriber downturn, we’ll add that advice here.
Some added highlights from Activision Blizzard’s balance address today:
Destiny and Hearthstone accept accumulated for 50 actor registered players. We already knew Hearthstone had 30 actor players, abrogation 20 actor for Destiny. The administrator aswell says the amateur accept calm apprenticed about $1 billion in acquirement to date.
Call of Duty authorization sales rose by a double-digit allotment due to able sales of Alarm of Duty: Advanced Warfare (a assemblage sales amount was not announced) forth with “growing online revenues per user beyond the franchise.”
Call of Duty microtransactions were a ablaze spot, allowance “drive added assurance and monetization,” Activision said.
Heroes of the Storm has now accomplished 11 actor beta sign-ups.
Destiny alive players are spending about three hours in the bold every day.
Financial highlights for the division concluded March 31:
Net revenue: $703 million, down from $772 actor this division endure year.
Net income: $116 million, down from $141 actor during the aforementioned division endure year.
Net acquirement from agenda channels: $538 actor (a record), authoritative up 76 percent (another record) of absolute Activision Blizzard revenue.
Even so, I have to think that somewhere, deep in the bowels of its Irvine offices, brows are furrowed, and plans for a post-WoW world are being considered with heightened urgency. But I wouldn’t fret over Blizzard’s prospects just yet, what with mobile money pit Hearthstone recently passing 30 million players. The King is dead, as they say; long live the King.Learn More